![]() ![]() Green connotes eco-friendliness, healthy (think veggies) but be careful as green can be also unappetizing. Orange has been a trendy color for some time now, so be aware of that when using it-its popularity could either work for or against your product depending on its context and intent. Orange, a blend of red and yellow, naturally lends itself to food as another appetizing color. In the gourmet food arena, you of course want to avoid a fast food connotation, however these colors can still be very effective when used on their own and/or in different pairings. The fast food industry has claimed this combination for a good reason-because it is effective. Both red and yellow are also effective at grabbing attention. ![]() Red and yellow are the chief food colors, evoking the tastebuds and stimulating the appetite. How can you best use color to your advantage in your gourmet food retail packaging? ![]() Color and food pairings can be especially powerful by leveraging the emotional connection to taste. Color influences consumers not only on the conscious level but also on the subconscious level. ![]()
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